Tropical Sodapop - Personal Brand Identity
Self Branding
Tropical Sodapop is my personal Indie Pop Lifestyle and Apparel Brand. From a long time, I was thinking of creating its identity but during my internship, I worked on creating an identity that represents me.
I named it 'Tropical Sodapop' as an extension of myself - fizzing and bubbling with expression. The identity is bold and quirky to resonate with an audience who have a strong sense of self and community and want to express themselves with a statement that reflects culture, wackiness and a spark of life.
Visual Identity
Typographical Identity
A Fish Out of Water
A Fish Out of Water is an experience zine of my 2 months internship in Chennai. I have experimented with cyanotypes and a riso style visual language. This is the first publication under my brand, Tropical Sodapop.
WORK IN PROGRESS...
